Monthly Archives: May 2016

Conducting surveys: part 2

Surveys are great tools to find out information about some population that can help guide your business decisions. But bad surveys generate bad data and result in bad decisions. Let’s continue with our look into the first step of any … Continue reading

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Conducting surveys: part 1

4 out of 5 doctors recommend…what? How do we know what 4 out of 5 doctor’s recommend? Probably because someone conducted a survey. Sounds simple, doesn’t it? But obtaining accurate results can actually be difficult. Conducting surveys can provide valuable … Continue reading

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Customer incentives that actually incent

If you are going to give stuff to prospects or customers, at least make sure they are actually useful. Companies spend lots of money on prizes, incentives, giveaways and other “stuff”. But in far too many cases, the “stuff” is … Continue reading

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