Monthly Archives: January 2016

Defending yourself with internet chaff

Once something is posted to the internet, it takes on a life of its own. And it is a very, very long life at that. So how do you deal with false information about you or your company, or even … Continue reading

Posted in Data and Analytics, Marketing | Comments Off on Defending yourself with internet chaff

Re-personalizing Marketing

Computers, databases, and the internet have allowed business to have unprecedented access to huge markets. We can reach millions of prospects with our messages, or at least we have that potential. But has this been a good thing? Along the … Continue reading

Posted in Business, Marketing | Comments Off on Re-personalizing Marketing