Monthly Archives: December 2015

Bad interview techniques

Interviews are difficult at best. You are not actually determining whether or not the candidate can fulfill the job he or she is interviewing for, you are merely determining whether or not they can convince you that they can. There … Continue reading

Posted in Business, Life | Comments Off on Bad interview techniques

Content-free advertising

I recently watched an older TV ad from Pepsi that proved to us that Pepsi was as good, if not better, than “the leading cola” which is never named but is assumed to be Coke. A live taste test augmented … Continue reading

Posted in Data and Analytics, Marketing | Comments Off on Content-free advertising