Monthly Archives: November 2015

Measure twice, market once

Are carpenters smarter than marketers? There’s an old saying – measure twice, cut once. Because measuring is important. If you get your measurements wrong, you are going to make the wrong cut. That ends up resulting in wasted time and … Continue reading

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Making numbers work for you

  There is a joke I heard that reminds me of marketing claims – especially ones that use data and statistics. A man needs to hire a new accountant. He posts an advertisement, gets a bunch of applications, and selects … Continue reading

Posted in Business, Data and Analytics | Comments Off on Making numbers work for you