Monthly Archives: January 2015

A picture is worth zero words

We all rely on email to communicate. Company advertisements, church newsletters, book club meeting notes, weekly specials from your local dinner. While some emails are useful and effective, some are just epic fails. These failures result from several different reasons, … Continue reading

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That video/photo shoot is going to cost HOW MUCH?

You want to shoot some pictures (still or moving) for your company. Just a few pictures, that’s all. You ask for a quote, and when the total comes to just under the cost of a new car, you freak out. … Continue reading

Posted in Video | Comments Off on That video/photo shoot is going to cost HOW MUCH?

4 out of 5…

I’ve spent lots of time conducting research of various sorts. Research into why people do things, why they buy things, how they use them, what they want… Interviews, focus groups, tracking, use testing… and then lots of pouring over the … Continue reading

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