Monthly Archives: June 2014

Building believable worlds

I am an avid fiction fan. I love to watch movies, I love to read books (paper or digital). I love new worlds, possible alternate histories, and just plain fantasy. Some of it is simply fabulous and well thought out. … Continue reading

Posted in Life | Leave a comment

Yes, but what do you do?

I remain amazed that many companies really don’t know why customers come to their web site. This results in more than a few missed opportunities when you end up with content, sometimes lots of it, that just doesn’t meet the … Continue reading

Posted in Business, Marketing | Leave a comment

ABBA testing

Everyone wants to use the absolute perfect messaging and what better way that to actually test out a few different approaches and see which one works best? The problem is that life is rarely that simple. There are a variety … Continue reading

Posted in Data and Analytics, Marketing | Leave a comment