Monthly Archives: April 2014

Good marketing from Rev

I spent the last few blogs pointing out examples of bad marketing and giving advice on what NOT to do. That’s partly because bad marketing just drives me nuts so it really sticks out for me. It’s partly because it’s … Continue reading

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Do or do not, there is no try

The title of this blog is, of course, a quote from Yoda. Perhaps you didn’t recognize it and I will try not to think less of you for that (which will be hard). The line comes when Luke is trying … Continue reading

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Really bad marketing

It’s fun to pick at bad marketing: there is just sooooo much of it! We are surrounded by epic fails, many of which are so bad that you have to just shake your head and wonder what on Earth they … Continue reading

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Marketing with Awards

In “Meet the Fockers”, one of the many memorable quotes is “I didn’t know they made 9th place ribbons.” It’s a stab at the state of society where we want to empower everyone, reward everyone, and make everyone feel special. … Continue reading

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In defense of marketing fads

I must confess that there is very little that gets me in a twist more than someone hawking the latest marketing fad. Not least of all because it is usually something we have all been doing for years and years … Continue reading

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