Monthly Archives: March 2014

Getting good customer reviews

Customer reviews are an important type of customer testimonial. These often tend to be short, lacking detail, and missing all of your carefully crafted branding and messaging.  But they are often the most valuable testimonials that you can get. For … Continue reading

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Avoiding bad reviews

Thoughts on not making your customers angry So far I’ve talked about how important it is to have good customer testimonials. This means going out and cultivating good referrals, writing them up, and posting them on your web site. It’s … Continue reading

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Questionable marketing: lying with numbers

Making gold from straw: creative customer endorsements As I’ve discussed in other blogs, there is actual science behind the importance of having customer endorsements to help you sell your product. We humans are influenced by what others around us do … Continue reading

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