Monthly Archives: February 2014

Are you an ostrich or a frog?

We can often look at the animal kingdom to find particular traits – some good, some bad – and use that animal as a comparison for our behavior. He eats like a pig…she’s as quiet as a mouse… he’s a … Continue reading

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The psychology of customer endorsements

If everyone else jumped off a cliff… The use of customer success stories really can change customer behavior and attitude. Research has shown that people are, in fact, largely influenced by the group around them. There are numerous studies that … Continue reading

Posted in Business, Marketing, Psychology | Leave a comment