Category Archives: Data and Analytics

Analytics without intelligence: Simpson’s paradox

You should never use analytics without intelligence for so many reasons. One of them involves Simpsons Paradox. This, quite simply, is the odd effect that combining data sets in just the right way can actually reverse the individual results. That … Continue reading

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Reviews are awesome – or are they?

Reviews and endorsements are great tools to help you make informed purchases, except when they’re not. Here are a few tips to keep in mind that will help you separate real reviews from fake news. Reviews are everywhere – Amazon … Continue reading

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Bombarded by advertisements

Are we really exposed to 5,000 advertisements a day? And does it even matter? We are bombarded by advertising each day. This is obviously true, and it is not even a new problem. As far back as 1759, Samuel Johnson … Continue reading

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Apophenia vs. Analytics

Data is important. It forms the basis for all of our decisions. When we use it correctly we make good decisions. When we use it incorrectly we make bad decisions. And why do we use it incorrectly? Because of a … Continue reading

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Conducting surveys: part 2

Surveys are great tools to find out information about some population that can help guide your business decisions. But bad surveys generate bad data and result in bad decisions. Let’s continue with our look into the first step of any … Continue reading

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Conducting surveys: part 1

4 out of 5 doctors recommend…what? How do we know what 4 out of 5 doctor’s recommend? Probably because someone conducted a survey. Sounds simple, doesn’t it? But obtaining accurate results can actually be difficult. Conducting surveys can provide valuable … Continue reading

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The challenge of data capture

Before you can analyze data, you have to collect it. And collecting data is easy, right? Perhaps, at least until you do try to analyze it and you find out your data is actually just a big pile of mush. … Continue reading

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Defending yourself with internet chaff

Once something is posted to the internet, it takes on a life of its own. And it is a very, very long life at that. So how do you deal with false information about you or your company, or even … Continue reading

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Content-free advertising

I recently watched an older TV ad from Pepsi that proved to us that Pepsi was as good, if not better, than “the leading cola” which is never named but is assumed to be Coke. A live taste test augmented … Continue reading

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Measure twice, market once

Are carpenters smarter than marketers? There’s an old saying – measure twice, cut once. Because measuring is important. If you get your measurements wrong, you are going to make the wrong cut. That ends up resulting in wasted time and … Continue reading

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