Category Archives: Business

Privacy? What privacy?

Google sees all. This is o.k. because it uses this information to better serve ads that match your interest. It is not, however, a perfect system. One of the problems with tracking search and other behavior to serve ads is … Continue reading

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Reviews are awesome – or are they?

Reviews and endorsements are great tools to help you make informed purchases, except when they’re not. Here are a few tips to keep in mind that will help you separate real reviews from fake news. Reviews are everywhere – Amazon … Continue reading

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Bombarded by advertisements

Are we really exposed to 5,000 advertisements a day? And does it even matter? We are bombarded by advertising each day. This is obviously true, and it is not even a new problem. As far back as 1759, Samuel Johnson … Continue reading

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Apophenia vs. Analytics

Data is important. It forms the basis for all of our decisions. When we use it correctly we make good decisions. When we use it incorrectly we make bad decisions. And why do we use it incorrectly? Because of a … Continue reading

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Brand equity for better or worse

Everyone knows it takes time and effort to build brand equity. Or do they? I’ve watched over the years as both good and bad brand decisions were made, and usually with predictable results. Brand equity covers a number of things. … Continue reading

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Conducting surveys: part 2

Surveys are great tools to find out information about some population that can help guide your business decisions. But bad surveys generate bad data and result in bad decisions. Let’s continue with our look into the first step of any … Continue reading

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Conducting surveys: part 1

4 out of 5 doctors recommend…what? How do we know what 4 out of 5 doctor’s recommend? Probably because someone conducted a survey. Sounds simple, doesn’t it? But obtaining accurate results can actually be difficult. Conducting surveys can provide valuable … Continue reading

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Re-personalizing Marketing

Computers, databases, and the internet have allowed business to have unprecedented access to huge markets. We can reach millions of prospects with our messages, or at least we have that potential. But has this been a good thing? Along the … Continue reading

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Bad interview techniques

Interviews are difficult at best. You are not actually determining whether or not the candidate can fulfill the job he or she is interviewing for, you are merely determining whether or not they can convince you that they can. There … Continue reading

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Measure twice, market once

Are carpenters smarter than marketers? There’s an old saying – measure twice, cut once. Because measuring is important. If you get your measurements wrong, you are going to make the wrong cut. That ends up resulting in wasted time and … Continue reading

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