Author Archives: John Willoughby

Sometimes it’s just cheaper

This is funny, although not if it happened to you. Now I’m a big fan of open source software. I use a whole lot of it myself. I use jQuery and Bootstrap and other free programming stuff, both at home … Continue reading

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It’s supposed to be a tool, not a career

Pretty much every engineer has, at one point or another, looked at something and said, “Yeah, I could do that better.” Or even just, “Yeah, I could do that.” And this might actually be true in some cases, although often … Continue reading

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Analytics without intelligence: Simpson’s paradox

You should never use analytics without intelligence for so many reasons. One of them involves Simpsons Paradox. This, quite simply, is the odd effect that combining data sets in just the right way can actually reverse the individual results. That … Continue reading

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Privacy? What privacy?

Google sees all. This is o.k. because it uses this information to better serve ads that match your interest. It is not, however, a perfect system. One of the problems with tracking search and other behavior to serve ads is … Continue reading

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4 Easy Steps To Being A Video Star

Presenting to a video camera is similar in some ways to giving a live presentation but in other key ways it is very different. Here are a few tips to guaranteeing that you look like a rock star when it’s … Continue reading

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Reviews are awesome – or are they?

Reviews and endorsements are great tools to help you make informed purchases, except when they’re not. Here are a few tips to keep in mind that will help you separate real reviews from fake news. Reviews are everywhere – Amazon … Continue reading

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Bombarded by advertisements

Are we really exposed to 5,000 advertisements a day? And does it even matter? We are bombarded by advertising each day. This is obviously true, and it is not even a new problem. As far back as 1759, Samuel Johnson … Continue reading

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Apophenia vs. Analytics

Data is important. It forms the basis for all of our decisions. When we use it correctly we make good decisions. When we use it incorrectly we make bad decisions. And why do we use it incorrectly? Because of a … Continue reading

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Brand equity for better or worse

Everyone knows it takes time and effort to build brand equity. Or do they? I’ve watched over the years as both good and bad brand decisions were made, and usually with predictable results. Brand equity covers a number of things. … Continue reading

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Conducting surveys: part 2

Surveys are great tools to find out information about some population that can help guide your business decisions. But bad surveys generate bad data and result in bad decisions. Let’s continue with our look into the first step of any … Continue reading

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