Center Marketing is your
partner for results-oriented marketing programs. Center Marketing is a
complete one-stop shop for your marketing requirements: whether you need
help creating a complete business strategy, hosting a local event, or
just editing a customer success story. Contact us today for more
information and let us help you exceed your expectations.
What is Marketing? Ask two different people and
you will probably get two different answers. Definitions usually focus on
the sale of products, and Marketing and Sales are often thought of as being
two sides of the same process. Indeed, many dictionary definitions list
"market" as synonymous with "sell". In this respect Marketing is an outbound
process and is used to help sell the product to the customer. Marketing is
also, however, used frequently to describe the inbound process of product
definition and even product management.
You start off performing market research for a new product to
determine what the key requirements are for that product, what your target
market is, and how the product should be launched. Once the product is ready to release, you will perform the actual product
launch including channel enablement. As part of the
product launch and as an on-going process you will conduct demand creation activities
to stimulate customer interest.
More market research will identify product enhancements, or even the next
product to develop, and the whole cycle starts over again.
Center Marketing can help you with all of these
phases of the marketing cycle, acting as an extra resource to provide
guidance and expertise, or just an extra pair of hands.
Center Marketing is managed by John Willoughby, the CXO. That stands for both Chief eXecution Officer and Chief eXcitement Officer - he's the one who gets things done and brings a contagious level of energy to any project. John has an extensive experience in all aspects of marketing and has served as director of marketing in companies ranging from start-ups to large corporations. Research, strategy, product management, outbound marketing, product launch, partnership programs...he has a proven track record of successfully marketing both hardware and software products.
After receiving a BSEE with High Honors from Worcester Polytechnic, John spent the early part of his career as an engineer, engineering manager, and operations director at several computer companies. This gives him a unique technical depth that let's him build marketing plans based on an actual understanding of the products, their uses, and the target customer's challenges.
