Long Thoughts
White Paper: "Credibility programs - driving new business with customer success stories" / by John Willoughby
How important are customer success stories really? Research by social psychologists Muzafer Sherif and Solomon Asch show that this often overlooked credibility tool is actually a key part to any effective marketing program.
Article: "Darwin's Theories on Electronic Design" / Chip Design Magazine / by John Willoughby
The move SaaS solutions for business tools is driving the next level of evolution. Companies that embrace the change will survive and thrive; those that don’t will add to the pile of bones from our extinct ancestors.
Article: "How YouTube Has Helped the EDA Market" / DAC eZine / by John Willoughby |
